Description:

We’re halfway through the summer, but while plenty of people are kicking back and enjoying their vacations, the social media development teams likely aren’t doing the same. In the past two weeks alone, we’ve seen four big new updates that can directly impact the social marketing campaigns of hotels, resorts, and other businesses in the hospitality industry. Let’s take a close look at each one.

The new desktop version of the site is significantly improved, which will make it easier for hotels and resorts to navigate the platform.

There is one big change though that we want to note, and that’s the more live video and local moments (the latter of which are based on your location). These will be prioritized in users’ feeds, so take advantage of this and create this content to improve your reach and connect with more members of your target audience.

We’ve gotten yet another new feature for Instagram Stories, and this time it’s the Chat sticker, which allows you to invite Story followers to join in on a new group chat. Instagram is currently advertising this as a way to jumpstart big group conversations or make plans.